The Profitable Yard Plan
Whether you run a DIY yard, full livery, or competition yard, this step-up-step guide gives you the tools to run it sustainably.
You’re working harder than ever, but your yard still isn’t making a proper income.
Feed, bedding, and wages have gone up. Clients resist price increases. You’re tired, juggling everything, and wondering if it’s even worth it.
You’re not alone.
So many yard owners are shutting down because they just can’t make it work.
This course is designed to help you change that.
Ready to turn your yard into a business that works?
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What's inside?
7 Practical Modules
Each one gives you real tools, examples, and templates.
Foundations of a Sustainable Yard
Legal setup (sole trader vs Ltd, insurance, licenses)
Your core offering: what you do (and don’t) provide
BrandingÂ
Pricing for Profit
Calculating true costs of running a yard
Reviewing and adjusting rates with confidence
Handling livery increases and client expectations
Managing Clients
Setting expectations
Contracts, rules, and boundaries
Communication methods that save time.
Dealing with difficult clients
Yard Systems
Daily, weekly, monthly routines
Feeding, turnout, mucking-efficiency basics
Tools and tech
Staff & Freelancers
Legalities and contracts
How to manage rotas, time off, and burnout
Delegating without chaos
Revenue Boosters
Other income streams
Adding value without adding cost
Using social media to fill spaces and promote
Planning for Longevity
How to track and review profit
Exit strategies (sale, lease, handover)
Growing, scaling back, or shifting direction
Future-proofing your setup
You’re not just “doing horses”- you’re running a business.
We’ll give you the steps to help turn your livery yard into a profitable, sustainable setup with clear systems, confident pricing, and less stress.
